Prim Boutique


Fashion-forward clothing & accessories at an affordable price 
{For Primmers Only}

Fashion with Care

An avid dedication to customer service along with a hand-curated collection of quality clothing and accessories are our top two focuses here at Prim. 

"When customers walk in, I want them to feel at home. I live for my customers, they're like family."
-Marissa Ringman, Owner

And we want to bring you the same customer service we offer in store to you, our online customer!

Always feel free to contact us with any concerns or questions. We are here for you and make it our priority to ensure you are not just satisfied, but delighted with every experience. Check out the "Contact Us" page to get a hold of us!

Style & Quality

We put in hours of research to find our customers the best quality merchandise that is perfectly on trend. Our cohesive collection is picked out with care as we seek out classic, versatile basics paired with fashion forward, on-trend pieces that are sure to get you compliments!

"My inspiration comes from Free People, Elizabeth & James, All Saints, and Alexander McQueen. My style is very Bohemian by day, and more rocker chick by night. I'm not afraid to take risks… {And} you can never have enough arm candy."
-Marissa Ringman, Owner
(From "Fashion Forward" by Tessa Love in Livermore Pleasanton Book)
Prim's Owner: Marissa Ringman

Prim's Owner: Marissa Ringman

Support Small Business

We consider buying merchandise made in the USA to be a foundational value of Prim Boutique. Whenever possible, we choose products made right here in the Bay Area to support local artisans and keep the economy in our community, as well as our country, Check out some of our local artisans we carry below!

  1. LLK Designs, hand crafted copper enamel earrings, necklaces, bracelets, cuff links & more
  2. Torn to Pieces, handmade accessories made from recycled leather (by Prim's owner, Marissa!)

Located in downtown Pleasanton, California and Los Gatos, California, Prim is a women's clothing & accessories boutique offering amazing finds at affordable prices.

 We believe in not only providing our customers with an amazing wardrobe, but with an experience of fun, friendly customer service and styling expertise based on years of professional knowledge. Everything in store and online is handpicked by the store's owner, Marissa, giving it a profoundly unique sense of style {and Marissa really knows her fashion!}. We also carry an array of locally handmade products, and dedicate ourselves to finding products made in the USA to support local economy and high quality merchandisers.

Here at, we offer our same renowned customer service and amazing products to everyone around the world!

Always feel free to ask us about styling advice, sizing information, and policies, we'll respond as fast as possible. We're here for you!


Time to get Primming!






Follow us on Instagram! @Primbtq